You know already that we are highly focused on generating revenue for technology companies. We have developed interest and expertise in four specific areas where we expect to spend the majority of our time over the coming years

Clean Technology:

The application of technology to environmentally friendly and sustainable products is of great interest to us, and we have dedicated ourselves to both "being green" in our own firm and business dealings, but also in ensuring that a certain percentage of our time be devoted to companies who are committed to bringing these technologies to market. We can help emerging technology companies in this space evaluate their markets, craft sales and marketing messages, make critical decisions regarding how to go to market, and bring in initial revenue.

In a typical Clean Technology engagement, Array Partners would:

• develop and/or review go to market plans
• validate existing channel programs or pilot customers
• identify and develop appropriate sales channels
• develop and execute revenue plan
• develop sales and marketing messaging and materials
• secure key customers or partners
• identify and resolve issues around product licensing, pricing, compatibility, and compliance
• build sales team

Market Launch:

Many companies who are successful in their home countries know that entering the American market is a profitable next step. But it's not necessarily an easy one. We have helped a number of companies launch their brand and their product in the US, which involves developing a sales channel, and conducting business development activities to identify appropriate partners (channel resellers, OEM relationships, and alliances) and then creating a revenue stream through these entities.

In a typical Market Launch engagement, Array Partners would:

• develop a comprehensive sales plan
• develop and execute 18 month revenue plan
• identify and develop appropriate sales channels
• localize materials and messaging
• represent your firm to US channels (acting as a part of your team)
• establish a US based office and/or presence
• identify and resolve issues around product licensing, pricing, compatibility, and compliance
• prospect and develop major sales leads

Information Technology & Software Development Outsourcing:

Today, virtually every Fortune 1000 company outsources some kind of IT or back office function to an offshore provider. The largest software vendors, as well as a majority of Silicon Valley startups, typically rely on a partner to help build the software products and services they sell around the world. We're all familiar today with the term, "offshore," but outsourcing is provided in a "nearshore" and an "onshore" capability as well. We help these outsourcing providers by messaging their capabilities appropriately for the North American market, and by organizing and directing their sales efforts in an environment we know very well.

In an engagement in this practice area, Array Partners can provide:

• an understanding of the North American market, the decision makers, and their buying processes
• access to our network of F2000 business contacts, including an extensive rolodex of hardware and software executives
• the leadership to build a sales team and grow it
• development and execution of an effective revenue and profit plan
• development of sales and marketing messaging and materials
• identification and resolution of issues around pricing, competition, and compliance
• operational leadership for every aspect of the business

Media, Wireless & Telecommunications:

Turmoil, convergence and consolidation are business as usual for the telecommunications industry. New services and technologies are what consumers want — and fast. Better returns are what shareholders demand. Array Partners can deliver the opportunities that drive sales growth cost-effectively. There's no mistaking that telecommunications technologies will play a critical role in 21st century commerce and life. As technologies such as Voice over Internet Protocol (VoIP) and wireless broadband gain momentum and spawn new business models, it is increasingly important to evaluate complex issues, develop fresh approaches to problems and implement practical solutions.

In a typical engagement in Media, Wireless & Telecommunications, Array Partners can provide:

• strategic, sales, operational and information technology assistance
• deep domain expertise
• access to an extensive network of technology, media, wireless and telecommunications executives
• development and execution of an effective revenue and profit plan
• development of sales and marketing messaging and materials
• operational leadership for every aspect of the business