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Customer Description:
• $2M Application Security Service Provider
Industry:
• Software/Internet Security Software
Business Need:
• Sales Force startup and acceleration
• Catalyze an existing business
• Help identify and close marquee customers
• Develop and implement new processes for a sustainable sales operation
Key Challenges:
• Unknown brand in a new market
• Sales messaging inconsistent and ineffective
Strategies/Solution:
• Assessment of existing sales organization
• Build a new sales team
• Implement proven processes for demand generation, prospecting, and overall sales process
• Implement large account strategy
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